Because you have seen a heart before, but are too stupid to recognize a star.
We are changing our star icon for favorites to a heart and we'll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.
Sure. OK. Here are some immediate thoughts:
No more hate faves.
On the other hand, there's something deliciously sneering about a hate-heart.
magicandstardustgifs.tumblr.com
You might be my favorite dental floss but I still don't like you.